Why London Parents Are Choosing Baby Meal Delivery Services for 2024

Why 2024 is the year of the baby food delivery service in London

If you’re a new parent in London, you may have already noticed that there has been a sharp uptick in the number of parents using baby meal delivery services for their little ones.

It seems like every other day you hear about a new baby meal company on your mum’s WhatsApp group, but why are these suddenly becoming popular in 2024?

We’re going to take a look at the rise of the baby meal delivery companies and see what makes London such a popular place for them!

First of all, what exactly is a baby meal delivery service?

Most baby meal delivery services in London are designed to try and ease the stress and workload for busy parents. Baby food is not the same as adult food, so for many parents, having to deal with cooking different meals for themselves, a baby, (and potentially older children!) is basically an impossible task without turning into a full-time chef.

They are especially popular for working parents who don’t want their child’s nutrition to be sacrificed by them having to go back to work after maternity or paternity leave.

Most work on a subscription basis, which allows you to have regular baby meals delivered so you can skip on the planning, shopping, cooking and cleaning that would usually come with cooking the meals yourself.

Why are these baby meal delivery services becoming more popular now?

There’s no right or wrong answer to this, but here are some of the most common reasons why parents have started using them recently from our experience:

Will G
V&Me's very own in-house baby food expert!