If you’re a new parent in London, you may have already noticed that there has been a sharp uptick in the number of parents using baby meal delivery services for their little ones.
It seems like every other day you hear about a new baby meal company on your mum’s WhatsApp group, but why are these suddenly becoming popular in 2024?
We’re going to take a look at the rise of the baby meal delivery companies and see what makes London such a popular place for them!
Most baby meal delivery services in London are designed to try and ease the stress and workload for busy parents. Baby food is not the same as adult food, so for many parents, having to deal with cooking different meals for themselves, a baby, (and potentially older children!) is basically an impossible task without turning into a full-time chef.
They are especially popular for working parents who don’t want their child’s nutrition to be sacrificed by them having to go back to work after maternity or paternity leave.
Most work on a subscription basis, which allows you to have regular baby meals delivered so you can skip on the planning, shopping, cooking and cleaning that would usually come with cooking the meals yourself.
There’s no right or wrong answer to this, but here are some of the most common reasons why parents have started using them recently from our experience:
You’d be surprised but we hear this kind of question a lot…
If you’re a parent with a little one (or multiple) then you probably already know the answer to this. It’s one thing having the time to make a few steamed broccoli meals during the week, but babies develop very quickly and soon you’ll find yourself having to cook much more complex meals whilst trying to keep up with all the variety and allergens that they need in their diet regularly.
This can all become very overwhelming when you’ve got a million other things on your plate and you’ve not even had time to have a shower that morning!
Well for starters, there are a lot of babies being born in London every year! According to the ONS, in just London alone there are 100,000+ births each year. That’s a lot of tummies to feed!
Couple this with the fact that London is the working capital of the country, it’s no wonder that there are lots of time-short parents looking for nutritious, fresh meal deliveries for their baby.
The most famous areas for babies and young families continue to be in the South West of the city, with the ever expanding “Nappy Valley” district located between Wandsworth, Clapham and Battersea.
But new family-dense areas are popping up all over London now. Areas in East London like Walthamstow, Stoke Newington, Hackney and Islington have all become hot-spots for health-conscious parents over the last few years and this trend doesn’t seem to be slowing down.
Founded in 2021 by a working mother in Westminster frustrated with the lack of nutritious options available on the market to feed her baby, V&Me established the first baby meal kitchen in Battersea, London.
Inspired by the baby kitchens that are popular in Bulgaria, the idea was to give parents a truly fresh and homemade option to feed their babies. Since then, a growing number of parents in London have made the switch to fresh by getting convenient deliveries to their doorstep from V&Me.
Every meal is cooked from scratch on site, using whole ingredients and with no added salt, sugar or preservatives. Each morning the team of professional chefs arrive bright and early to start preparing a different three meals according to the changing daily menus. This ensures that babies are getting the variety and freshness that their growing brains and bodies need, even when their parents are short on time.