The Importance of 4 Weeks

March 20, 2025

By

Mulu

5 mins read

The Importance of 4 Weeks

The Importance of 4 Weeks: Trust the Process

Hey, I’m Mulu - founder of V&Me and mum of three.

I know firsthand how stressful weaning can feel. One day your baby is curious about a new food, the next they’re refusing it completely. It’s enough to make you question everything! But if there’s one thing I’ve learned, it’s this: you have to give it 4 weeks.

When I started weaning my first, I had no idea that it can take 10+ tries before a baby accepts a new flavour. I’d offer something once, he'd turn his nose up, and I’d assume he didn’t like it. But with my second, I stuck with it.

Kept offering, kept exposing - and the difference was huge.

Here’s what to expect in the 4 weeks (from my experience and lots of our customers!)

  • Week 1: Lots of new tastes—some they love, some they spit straight back out. Totally normal.
  • Week 2: They start recognizing flavours and textures, even if they don’t finish everything.
  • Week 3: You’ll notice fewer refusals and a little more curiosity.
  • Week 4: The magic happens! They’re eating more, accepting new things, and developing a broader palate.

I get it. It’s easy to doubt the process when meals get rejected. But trust me, week 4 changes everything.

Stick with it, keep exposing them to variety, and before you know it, you’ll have a little one who’s excited about food.

Let’s do this together!

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Mulu
March 20, 2025
About the author
Will is our very own in-house baby food expert! He is the go-to for anything baby, weaning, or product related. Working directly with experts, professors and paediatric dietitians, our content aims to keep you up to date on the latest tips, advice and opinions, giving you and your little one the best start for developing healthy eating habits.

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